Hey there! I’m Jorge Rocca, Creative Director / Art Director based in Lima, Peru. I currently work as a Creative Director at VML Lima. Before that, I spent time as a freelance CD in David New York and previously worked as a full-time CD at Fahrenheit DDB (Top 1 in Peru, #8 in the region).

I’m into art, music, design, and the kind of ideas that make you feel something before they try to explain themselves. Advertising became the perfect playground where I could bring those interests together, work with great people, learn constantly, winning some awards along the way,  including Peru’s first Cannes Lion in the Design category.

Over the past 15 years, I’ve worked with brands such as Movistar, ABInbev, Nestle, Burger King, Call of Duty, Toyota, Kraft, Colgate, Alicorp, BCP Bank, Promart Homecenter, among others.

*Note: Still prefer to be called a designer, it’s just shorter.

+ Experience

Creative Director
VML Lima    2023 – Currently

Creative Director
Freelance    2022 – 2023

Creative Director
Fahrenheit DDB    2018 – 2022

Senior Art Director
VMLY&R Lima    2013 – 2017

Art Director
Circus Grey    2011 – 2013

Art Director
JWT Lima    2008 – 2011



+ Contact

jroccag@gmail.com
(+51) 945 898 178

+ Awards & Recognitions

Cannes Bronze / Call of Duty – Loot for Good
Cannes Bronze / American Colors – Fishes
Cannes Silver / Britanico – You, can't.
Cannes Bronze / Movistar – Connected With Peru
Cannes Bronze / Teleton – Change Pity for Joy
Cannes Shortlist / LAC – The Real Life

Grand Clio / Call of Duty – Loot for Good
Clio Bronze / Call of Duty – Loot for Good

London Festival Silver / Britanico – You, can't.
London Festival Silver / Movistar – Connected With Peru

Ad Age Creativity Awards Best work for good / Call of Duty – Loot for Good

El Sol Gold / American Colors – Fishes
El Sol Bronze / Grin – Garages
El Sol Gold / Movistar – Connected With Peru
El Sol Shortlist / LAC – The Real Life

Ojo de Iberoamérica Bronze / American Colors – Fishes
Ojo de Iberoamérica Silver / Grin – Garages
Ojo de Iberoamérica Bronze / LAC – Skins
Ojo de Iberoamérica Gold / Movistar – Connected With Peru
Ojo de Iberoamérica Bronze / Movistar – Connected With Peru
Ojo de Iberoamérica Silver / LAC – The Real Life
Ojo de Iberoamérica Best of Country / LAC – The Real Life

FIAP Gold / Teleton – Change Pity for Joy

New York Festival Shorlist / Movistar – Cheese
New York Festival Shortlist / LAC – The Real Life

JWT Global Pitch Finalist / World leaders Reconciliation Gathering 2009