EMOTION
UNITES US
GLORIA

Movistar began transitioning from a telcom to an entertainment, more content-driven company. That's why their new brand repositioning needed a much more human approach. 

People, fundamentally, tend to have more in common than they don't, and we're naturally capable of sharing a same kind of emotion with others, that unites us in a very powerful way.

+ Print and outdoor

+ Themed spot 'Emotion for sports unites us'

* Particularly proud of the first TV spot starring an openly gay couple in Peru's history.