PANGUCHE
BRAND
IDENTITY

Panguche (Pan=Bread/Sanguche=Sandwich) is a concept by chef James Berckemeyer, where he took his fine dinning background and apply it into the more casual sandwich world. Inspired by that merge is that we decided to go with a fun 'street food' overall vibe, but executed in a clean and stilysh way. Also, we took the main element of the product (bread) to develope the logo and graphic system, along with a very tasty color pallette.