80TH
ANNIVERSARY
GLORIA

Gloria is the biggest and most beloved milk brand in Peru, long associated with the country’s breakfast traditions. To celebrate its 80th anniversary, we drew inspiration from the shape and colors of its iconic milk can, as well as the brand’s association with nutrition and strength. The result was a fresh design system that reinterprets these familiar elements in a bold, contemporary way, elevating the brand from a household staple to a true pop culture icon.

+ Also did a TV spot showing the can legacy.

+ Along with a 'no logo' print campaign.